Consumers like to think that they are contributing their cash to responsible companies. The same with talents, where they expect to work with companies with a social conscious to give back to society. They want to ensure that they are helping the world, while helping the company to make money. Avinash Kaushik blogs about his 'Green' experience in Google.
Source: Avinash Kaushik
# 3: Doing Good: Green & .org
This might not resonate with everyone but it is very important to me. One of the reasons Intuit was so nice, they did so many good and charitable things.
I am a Northern California person, I am green, I buy everything in An Inconvenient Truth! :)
Google has lots and lots of green initiatives. From the solar panels on the car ports that are around the buildings. . . .
to initiatives like the greener cars (I know green car is a oxymoron) like the plugin hybrid. . . .
to the cup of juice that I pick up at breakfast. . . .
In small and big ways you'll see around the offices Google takes green seriously in a very real and meaningful way.
They also support great causes, like the matching program for OLPC (one laptop per child) when you could buy one laptop and one would be given free to a child in the third world. Google's match meant two laptops would be given out for the one you bought.
google.org is a very ambitious initiative to to make a immense difference in the world that we live in. Lots of companies are lucky to be blessed with great wealth. I am always biased in favor of companies that don't wait to make a difference, they take action right way. Be it google.org or WalMart and their CFL initiative or the, most ambitious of it all, efforts of the Gates Foundation.
At a personal level it feels good to be a part of a company that tries to make a difference (and some day Google will even lick the problem of how much power web servers consume!!).